Bring Corporate Social Responsibility to Your Next Event
Help customers understand the importance of bringing corporate social responsibility to their events.
It’s no secret that more and more organizations and individuals around the globe are interested in being socially responsible. An event is the perfect way for a companies and other organizations to launch a corporate social responsibility (CSR) initiative or incorporate socially responsible practices.
Meeting Professionals International describes CSR as “the responsibility of an organization for the impacts of its decisions and activities on society, the environment and its own prosperity, known as the ‘triple bottom line’ of people, planet, and profit.”
If your client needs a hard sell on the importance of CSR or thinks it will be too costly, share these recent statistics from the 2013 Cone Communications/Echo Global CSR Study:
- 90 percent of global citizens say they would boycott a company if they learned of irresponsible behavior.
- 93 percent of global consumers want to see the products and services they use support CSR.
- 87 percent of consumers consider CSR when deciding what to buy or where to shop.
- 85 percent consider CSR when recommending products or services to others.
Once you’ve got the company or organization hooked on the idea of launching a CSR initiative at an event, or at least incorporating social responsibility into a meeting, you’ll need to plan for CSR integration.
How to Bring CSR to Your Event
- Give back to the local community with an organized service project.
- Take steps to make the meeting “green.” For example, choose e-invitations, or invitations printed on recycled paper; local suppliers and culinary ingredients; and natural decor.
- Host a fundraiser at your event that benefits a local charity or nonprofit organization.
- Donate company-related products or services to the local community. For example, if you are hosting an event for a large paper manufacturer, encourage the company to donate paper supplies to local schools or nonprofit organizations.
- Partner with vendors, sponsors and suppliers that have their own CSR initiatives.
- Produce as little waste as possible at the conclusion of the event, including food and drink and meeting supplies.